Business Strategy
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On Embraces Retail Openings Amid Record Growth
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Why On Is Soaring In North America as Other Brands Struggle
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Sportswear Brand On Is Ready for the 2024 Paris Games
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Swiss-based On is boosting its American footprint in Portland
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As Nike shrinks, upstart rival On opens Portland store
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Adidas doubles down on investment in North America amid leadership hand-off
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Why Adidas Is Outperforming Nike, Under Armour
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Adidas, MLS Extend U.S. Apparel Deal Amid Red-Hot Soccer Growth
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Adidas just opened a new kind of store - and Nike should be terrified
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Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles
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Adidas Makes A Play For Women
Tech & Innovation
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How innovation is driving On’s meteoric rise
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Welcome To Futurecraft, Adidas’ Big Step Into Design Innovation
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Adidas’ first shopping app is also a personalized news feed
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Adidas is building a “Speedfactory” in Atlanta to bring “unprecedented” sneaker customization to Americans
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These Adidas running shoes are 100% recyclable
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The next phase of retail: Adidas is turning influencers into sneaker salespeople
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Adidas to Partner With Storr for Consumer-Centric Retail Concept
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Adidas is creating the world's first fully recyclable sneaker that anyone can buy
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How adidas Boost Technology is Making the Brand Relevant Again
Sustainability & DEI
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The Power Of Purpose: How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic
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Adidas Partners With Lean In to Promote Equal Pay for Women
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A Year After Adidas’ Diversity Awakening, Eric Wise Opens Up About the Brand’s Journey
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Here’s How adidas Is Making An Impact In The Portland Community
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Adidas is tackling inclusion with a council to fight racism and a new hire for global HR. Here are 15 change-makers at Adidas paving the way for diversity within the company.
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How Adidas Is Changing the Lives of Underserved Children Through Sports
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Here’s How Adidas Plans To Drastically Cut Down On Waste
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POWER LIST: Here are the 28 most outstanding people of color transforming the sneaker industry today, from designers to influencers
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Culture Is King: Three Ways Adidas Is Striving to Build a Culture of Extraordinary
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How Deed And Adidas Are Pioneering The Next Generation Of Employee Engagement
Executive Profiles & Recognition
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The Man Who Made Adidas Cool Again
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On’s Britt Olsen on the company’s category and market expansion plans
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Adidas' Zion Armstrong on how sports changes lives — including his own
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On’s Britt Olsen Opens Up About Zendaya Partnership, Paris Expansion and Apparel Growth at FN Summit
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Adidas Top Exec Kate Ridley on How "MeToo" Changed Corporate Culture & What It Will Take for Women to Run the World
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Exclusive: On Taps Kenyan Running Brand Founder as New Head of Africa
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Why Adidas VP of Retail LaNiece Douglas Won’t Allow for Meeting Fatigue When the Company Returns to the Office
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Get to Know the Man Behind Those Celebrity-Favorite Adidas Stan Smith Sneakers
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2018 Power Players: Simon Atkins, Adidas
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Executive of the Year: Adidas' Mark King shows his stripes
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Forty Under 40 2019: Rashad Williams, Adidas
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The PBJ's Women of Influence 2020: Kate Ridley of Adidas